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About VNR > Advisors
Mr. Mukesh R. Kharya
COO & Strategic Advisor | Istrat Solutions Pvt. Ltd.

Mr. Kharya evangelizes VNR’s Global Representation efforts—via strong internet presence. Mr. Kharya has formulated Corporate Internet Strategy (CIS) for VNR. This scientific & process based strategy is instrumental in evolution of internet identity & branding for VNR. This exercise has crystallized VNR’s positioning strategy & also defined its target audiences. His Word of Mouse strategy covers Persuasive Architecture framework & Human Computer Interaction concepts.

Mr. Kharya is the architect of VNR’s dynamic corporate internet website project which lets VNR manage their product portfolio, content & articles relating to Farmers needs. Also other sections catering to their various corporate needs covering areas such as dealers’ management, suppliers’ management, jobs postings etc. can now be managed online. Mr. Kharya, also advices VNR on web promotions strategy & its effectiveness.

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